Promotional Services

In today’s competitive real estate environment, For Sale By Owner (FSBO) sellers face the same marketing and visibility challenges as professional agents—but without the built-in support of a brokerage. That’s where professionals like James Marcey step in, offering a full suite of services designed to empower independent home sellers with the same tools, strategies, and creative resources that top agents use to succeed. Whether you're managing your own sale or representing a client as a licensed agent, these services help ensure your property gets the attention—and offers—it deserves.

One of the most impactful services for FSBO sellers is custom website development. A professionally designed property website or landing page gives your home a dedicated online presence, acting as a 24/7 open house. These sites are optimized for mobile, built with SEO in mind, and can include features like virtual tours, photo galleries, contact forms, neighborhood highlights, and mortgage calculators. Whether selling one property or promoting a portfolio, these pages establish trust and make it easy for buyers to engage.

Beyond web presence, digital marketing and targeted advertising play a critical role in generating buyer interest. FSBO clients can take advantage of done-for-you ad campaigns across Google, Facebook, Instagram, and YouTube—placing your listing in front of qualified buyers using location, interest, and behavior-based targeting. These campaigns often include retargeting strategies to re-engage interested prospects and drive traffic back to your listing page.

Social media management is another valuable tool. Whether you’re a seller promoting your own property or an agent marketing on behalf of a client, a consistent presence on platforms like Instagram, Facebook, TikTok, and LinkedIn can greatly expand your reach. Services include post creation, branding, story templates, video editing, and analytics tracking to ensure your content connects with the right audience.

To complement digital efforts, print and traditional marketing services are also available. These include direct mail campaigns, open house flyers, window signage, yard signs, and brochures—all professionally designed to match your online presence and reinforce your credibility. This type of local visibility is especially powerful in neighborhood-focused sales or high-value listings.

For sellers managing inquiries and follow-ups, CRM (Customer Relationship Management) tools and automation setup can streamline communication and keep leads organized. For agents and brokerages, this support extends to full CRM integrations with platforms like kvCORE, Follow Up Boss, or custom email automation tools—allowing for automated follow-ups, buyer segmentation, and consistent outreach.

Lastly, James Marcey offers creative branding and consulting to help both independent sellers and real estate professionals build trust and authority. From logo design and photography to video walkthroughs and copywriting, these services enhance your listing’s presentation and boost perceived value in a crowded market.

Whether you're selling your home on your own or working within a brokerage, these services are designed to elevate your marketing efforts, attract qualified buyers, and move your property from listed to sold with confidence.